The XL wallpaper collection Mural Young Edition features photographic murals
Grandeco WallFashion Group launches an exclusive XL wallpaper collection based on market research. The murals are recognised by their distinct, photographic character and detailed print quality. Your favourite design brings your personal style to life and to top it all off it has a real wow factor! You can use this wallpaper to create an accent wall or to decorate an entire room, although the designs really come into their own in a room that exudes your identity, such as a bedroom or playroom.
Mural Young Edition is one of Grandeco's success stories. This Belgian company has made a real name for itself in the last forty years and is best known for its creative designs, high-quality products and innovation. The eye-catching XL murals of this new collection fit seamlessly with the company's focus.
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The story behind Mural Young Edition
Young Edition is the result of intensive teamwork: the design, sales and marketing departments joined forces and pooled their expertise to create various mood boards. The final outcome of this effort were five common themes that can be seen throughout the collection: photorealism, nature, abstraction, mysticism and street & style.
The Young Edition target group? Young people who appreciate modern interiors. To market test this collection, we showed 2000 respondents between the ages of 18 and 35 the various themes. The following were some of the conclusions from this consumer research:
- All the respondents were most enthusiastic about the photorealistic theme
- The mystical theme was particularly popular among women
- The street & style theme tended to be liked more by young men
Digital print quality
The designs of Young Edition are designed and produced in Belgium. They are brought to life using a digital printing press tailor-made for Grandeco. This printer has the following features that contribute to this high quality collection:
- A digital printer prints all the colours at the same time. The result: an ultra fine print quality with an unlimited amount of colour variations. It can also create a stylish gradient whereby the colours subtly merge together.
- The paper has a one single colour throughout thanks to the consistent colour use during the printing process. It is easy to perfectly align the wallpaper lengths since all the edges are identical.
- A digital printer prints murals in XL format. These dimensions allow for a wide range of creative designs. And more creativity means an even more unique effect in your favourite room.
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A shop presentation for your customers
Curious as to what a digital mural looks like for real? A display imitates a realistic setting so that people can view and touch the product for themselves. The presentation will also provide more information about the mural itself as well as wallpaper instructions. Please contact your sales manager if you would like to find out more about a shop presentation to generate interest for this new wallpaper collection.
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